week 2The Writing Process (graded)Let’s try a brainstorming exercise. Everyone in this class is part of a marketing team for a new ice cream company that hopes to top Ben & Jerry’s for creative flavors. All of you have been gathered into a large conference room for the whole day. What flavor would you suggest? What are the ingredients in your flavor? Don’t forget to give it catchy name. Remember this is a brainstorming session so feel free to offer suggestions and new ideas for each other’s flavors.Writing the Business Message (graded)Let’s try an exercise as group. This year your manager has been told that he can give a small cost of living raise to all of his workers, but he can choose to give one person a higher raise. Rather that tell each of his employees of these limitations, he has given each of you the same challenge. You have been asked to write a letter stating why you deserve a raise. What information do you think should be included in the letter to convince your boss you deserve the raise? What tone should the letter be written? How long do you think the letter should be? Try your hand at writing an example letter. Feel free to offer constructive criticism for each other’s letters.
