a) Clearly state your GROUP name (XesX)!

b) Critically discuss the usefulness of marketing theory in marketing decision-making by reflecting on your experience of the marketing simulation. As part of your answer you should focus on one of the theoretical topics from the last four quarters of the marketing simulation and describe the core principles of this theory. Research your chosen theory further by doing additional reading. You should start with the Research Insights and References in the core textbook. Make sure to use relevant references in your answer. (1,000 words maximum).

c) Evaluate your overall performance in the marketing simulation using relevant theory from across the module (what decisions went well / did not go well?). (800 words maximum)

d) Reflect on your group work plan from Coursework One (did it work? If not, why not?). (200 words maximum)

e) Attach your group work plan from Coursework One in an appendix. (not included in the word count and not assessed)

 Please note that any good piece of writing should introduce its core ideas and conclude its arguments.