Reflection is an important part of academic and professional learning as it enables, looking back at the work you have done, to identify the key areas and aspects to take away as valuable for your future learning and practice, and to evaluate whether and how doing things differently can improve your work and performance in the future.
You are required to produce a reflective report concerning your work on coursework 1 for this module, covering the following:

1. What are the key things you have learned from working on the group assignment, as related to your understanding of international and culturally diverse market environments and practice as a marketer in these environments? Refer to examples from your work on coursework 1 to support your answer. Note: make sure you draw from the individual tasks you worked on for the group project. These examples can include work you have done and proposals you came up with that were not adopted for the group work. You can also refer to something you learnt when your individual task was combined with work of other group members.
2. In your view, how marketers should approach understanding consumers in international and culturally diverse markets of today? Name up to three theories/concepts that in your view are most helpful in this task, and explain why based on your work on the group project.
3. What are the five most valuable academic papers you read when working on coursework 1, and why? Note: these must be papers not textbooks; evidence of independent research to identify papers beyond those in recommended readings is strongly encouraged and will be rewarded. It is not enough to simply list the papers – you must explain why you found these readings most valuable to you; did they help you understand a particular aspect of marketing practice in international and culturally diverse markets? did they help your work on the group project, and how?
4. Reflect on your experiences of working with your peers: what did you learn from working in a team and is there anything you would have done differently, and why? Discuss what, in your opinion, are the benefits and potential areas of risks for working in a cross-cultural team, and what are the five most important skills marketers should have to prepare them for working in an international and/or cross-cultural internal (within company) and external (market) environments?