Read the article on Spirit Airlines – linked below:
https://www.marketingdive.com/news/spirit-airlines-bankruDtcv-more-flv-campaign/736768/
For this Case Study:
1. Summarize the current state of the company (Financials, Market Share, Executives)
2. What are the 3 main issues the company is facing?
3. Explain the environments the company has to deal with. Focus on: External Environment (Competition, Economic and Customer) and Internal Environment (Financials, personnel).
4. What are you Marketing recommendations for the following time periods: Right now(6-12 weeks), Short Term (12 weeks- 1 year), Medium Term (1-5 years).
