This assignment requires you to produce a professional strategic management report that appraises the current strategic position of two organisations of your choice, evaluates the future strategic directions which one organisation could adopt and provides a recommendation for the future strategic direction of that organisation.

Your report must include the following:

• A detailed analysis, using ONE of the following strategic frameworks (the same framework must be applied to both organisations), of the current strategic position for TWO international organisations (related to your course subject)

• VRIO framework • Value Chain • Five Forces Framework
This document is for Coventry University students for their own use in completing their assessed work for this module and should not be passed to third parties or posted on any website. Any infringements of this rule should be reported to [email protected]

Assignment Brief Template Page 2 of 4

• An appraisal of which strategic lens appears most evident for ONE of the organisations.

• A critical evaluation of TWO suitable future strategic choices for ONE of the organisations.

• A recommendation to justify ONE future strategic direction for the organisation you chose for the task above.
Your answer should include academic theory and supporting references from contemporary academic sources.


At least 25 references.