Description of the Assessment

The assignment requires you to develop a new integrated marketing communication campaign for a male beauty/grooming brand targeting at the UK market.

You need to prepare a report proposing an integrated marketing communications campaign as if you were the company’s marketing communication manager pitching the board of directors utilising at

least two marketing communications tools (of course you could use more than 2 tools if needed).

The objective is to convince the board of directors by creating a compelling, original, integrated, and effective marketing communication plan.