MBA
5101 Unit VII Discussion Board Question and Unit VII PowerPoint Presentation

MBA5101 Unit
VII Discussion Board Question
Do
you think benchmarking is just another fad or is it really useful for all
firms? Why, or why not? How could benchmarking be used in your place of
employment? Does it rate as a viable tool for future development?

MBA5101 Unit VII PowerPoint Presentation

Review the portion of Web Chapter A concerning new
product innovation. You can access Web Chapter A at this web address: http://www.pearsonhighered.com/wheelen/cases.html.
Then, select a new product that you have been introduced to in the past 12
months. You are also welcome and encouraged to research this new product using
outside sources. You are to create a PowerPoint presentation about the
marketing strategy for this relatively new product. Your PowerPoint
presentation should include the following elements:

Slide 1: Title page

Slide 2: Description of the new product

Slide 3: Explain which category of
innovation is emphasized.

Slide 4: List what differentiates the
product from the competition.

Slide 5: Describe the product’s target
market and its demographics.

Slide 6: Describe the market size and
potential product demand.

Slide 7: Explain which stage of the
product life cycle the product is in.

Slide 8: Predict product demand in five
years.

Slide
9: List of sources using APA guidelines

MBA
5101 Unit VII Discussion Board Question and Unit VII PowerPoint PresentationMBA5101 Unit
VII Discussion Board QuestionDo
you think benchmarking is just another fad or is it really useful for all
firms? Why, or why not? How could benchmarking be used in your place of
employment? Does it rate as a viable tool for future development?MBA5101 Unit VII PowerPoint Presentation Review the portion of Web Chapter A concerning new
product innovation. You can access Web Chapter A at this web address: http://www.pearsonhighered.com/wheelen/cases.html.
Then, select a new product that you have been introduced to in the past 12
months. You are also welcome and encouraged to research this new product using
outside sources. You are to create a PowerPoint presentation about the
marketing strategy for this relatively new product. Your PowerPoint
presentation should include the following elements:
Slide 1: Title page
Slide 2: Description of the new product
Slide 3: Explain which category of
innovation is emphasized.
Slide 4: List what differentiates the
product from the competition.
Slide 5: Describe the product’s target
market and its demographics.
Slide 6: Describe the market size and
potential product demand.
Slide 7: Explain which stage of the
product life cycle the product is in.
Slide 8: Predict product demand in five
years.