Individual report
Students are asked to choose a particular brand within the market that they segmented in their
group project and evaluate their chosen brand on three elements: targeting strategy, pricing
strategy, and branding strategy. For each of these elements, students are required to discuss the
current strategy taken by the company and provide suggestions for future improvements.
Targeting, pricing, and branding strategies will be discussed in the class over the semester.
Students will be provided with appropriate frameworks to these strategies. Multiple case studies
discussed on each topic will also help students to evaluate strategies and provide actionable
recommendations. The report should include:
1. section A- Brief overview of the brand (Desk research using SWOT or 5Cs)
2. section B- Targeting strategy (current strategy, recommendations)
3. section C- Pricing strategy (current strategy, recommendations)
4. section D- Branding strategy (current strategy, recommendations)