Task summary: Working as an individual, prepare a written marketing plan (3000 words) to strengthen the position of your brand within the UK market over the course of three years. Your plan should make clear reference to issues arising from the earlier work you did within your group.

related group work was provided.
feedback for group work: This is a well designed poster with good graphics. Good overview of the market and competition and a good range of references. Your marketing mix summarises but does not critique Beco’s products and analyse them compared to the competition. Good description of the target market but you haven’t included a customer profile. Overall this is a good effort. Well done.