As the UK is preparing for Brexit, so are many businesses, and you are asked to prepare a marketing plan for a company of your choice (see page 2). The plan needs to cover:
– A macro/micro environment analysis
– Clearly identify current target market and the current positioning strategy
– Proposed marketing mix
– Competitive advantages
Your report should:
Be written in a report format and be suitable for use by the organisation
Refer to academic theory and source secondary data

Lists of companies

Lush
Asda
Easy Jet
IKEA