Internal analysis of a Twitter
· Brief Overview (1 point)
· 2-3 minute summary
· Firm
· Recommendations
· Summary Report Format
· Length (1 point)
· 5 pages text (citations/figures/tables/etc. not counted)
· Consistent formatting (1 point)
· Font, font size, margins, spacing, etc.
· Writing & Citations (1 point)
· No typos, grammatical errors, etc.
· Cite sources
· On the specific firm
· Twitter and its History (1 point)
· People (1 point)
· Size/Metrics/Financials (1 point)
· Vs the social media industry
· Trends
· Competition (1 point)
· Core Competency(ies) (1 point)
· On the specific firm
· Products and BCG (2 points)
· SWOT (2 points)
· Generic Business Strategy (2 points)
· Current Issues (1 point)
· Firm recommendations (3 points)
· What does this firm specifically need to do to succeed going forward?
· Provide 3-5 specific recommendations
· In summary, I want to know 2 things:
· 1) As much as possible about this specific firm.
· 2) What this firm specifically needs to do to succeed going forward (information from the first point should lead to this second point).
