For this module you are required to select one of the following live fashion brands:
1. Franchetti Bond: luxury shoes and bags: www.franchettibond.co.uk
2. Sass and Grace: luxury Bridal Boutique: www.sassandgrace.co.uk
3. Gucci: global luxury brand (https://www.gucci.com/uk/en_gb/)
You are then required to complete the following with, illustrations in support, for the brand you have
chosen above:
1. Critically evaluate the brand’s existing online presence and recent digital fashion marketing
activity. (30%)
2. Identify and justify selection of just one product category currently produced by your chosen
brand and one current or potential country market. (20%)
3. Produce a comprehensive digital marketing strategy for your chosen brand’s product
category and country market. (50%)
This is an individual illustrated assignment with a word limit of 3000 words
