Chose starbucks ranked on reptrack which you think could benefit from an improvement in their reputation. provide a clear expliantion for your choice.
http://www.repulationinstitute.com/research/2018-global-reptrak
with reference to reptrak data, other reputation rankings, media reports, competitor data, industry reports, company reports, country reports, expert ideas, academic research.
Client Brief ideas
I wanted to look at how Starbucks manage to become the top 100 corporate reputation company in 2019 after falling out from it in 2018.
Starbucks had a negative reputation on paying very low salary to the coffee bean farmers and also the scandal of racist in USA last year which might cause the fact that they fall off the top 100 reputation organization.
How they manage the crisis and how did they act? Did customers and stakeholders accept it?
What can they do in the future to prevent this from happening again and rebuild their reputation?
