The assessment for this module takes the form of a single written assignment of 3000 words, designed to help you achieve the learning outcomes listed.
Module topics in detail
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1. Intercultural communication & practices: key concepts
Why study intercultural communication?
• Self-awareness
• Demography and global migration
• Globalisation and the economy
• Technology
What is culture? Static vs dynamic models: having culture or ‘doing’ culture?
2. Global patterns in language use
What is communication and is it different from language?
Languages of the world and language families
‘Big’ and ‘small’ languages
Language contact, loss and death
Variation within languages: accent, dialect, register
‘Standards’ in language
3. Multilingual societies. Language and identity
Multi-lingual individuals and multi-lingual societies
Domains of language use
Code-switching
Language and identity
4. Globalisation, culture, and communication
Globalisation and its impacts
Global phenomena of migration and transnationalism
• Multiculturalism (with a focus on multicultural Britain)
• Acculturation strategies and outcomes
• Culture shock
• Language shift and loss associated with migration
• Superdiversity and its consequences for communication
• The role and impact of mass media on culture, communication and identity
5. Working across cultures 1: Cultural differences impact on how people communicate and work together
Key dimensions of cultural difference
Culture and verbal communication styles
Culture and non-verbal communication
6. Working across cultures 2: Corporate responsibility in an intercultural world
Stakeholder categories
Communication areas
Corporate impact of unconscious bias and irresponsible communications
Tools for communication with stakeholders: respectful, inclusive, collaborative, empathetic
7. Developing intercultural communicative competence
Challenges of communicating and working across cultures
Tools for developing intercultural communicative competence
Cultural profiling – for self-awareness and understanding others
