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Kenya Airways case study

Kenya Airways case study

Preparing a written case study report is similar to preparing a case for verbal presentation, except written reports are generally more structured and more detailed.
In your case study report , the expectation is that you will :
Identify all the key strategic issues that management needs to address,
Perform whatever analysis and evaluation is appropriate, and
Propose strategies ,set of recommendations and an action plan addressing the key issues you have identified

In general around 1500 words, excluding appendix, tables and references, is the typical length of the report. You can also present some of the contents in “tables “ if you are exceeding the word limit .

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