• Preparing a written case study report is similar to preparing a case for verbal presentation, except written reports are generally more structured and more detailed.
• In your case study report , the expectation is that you will :
– Identify all the key strategic issues that management needs to address,
– Perform whatever analysis and evaluation is appropriate,and
– Propose strategies ,set of recommendations and an action plan addressing the key issues you have identified.

In general around 1500 words, excluding appendix, tables and references, is the typical
length of the report. You can also present some of the contents in “tables “ if you are exceeding the word limit .
• Individual written report will count 70 % of the total mark. The remaining 30% is for the group
verbal presentation.

REPORT STRUCTURE
• Executive Summary
1. Strategic Analysis
– External Analysis and MBV ( Market Based View)
– Internal Analysis and RBV( Resource Based View )
– Organizational Analysis and OBV(Organisation Based View )
– Corporate Analysis ( if the case study organisation has various SBUs )
– International Analysis
2. Identification of Key Strategic Issues
3. Future Strategic Options
4. Strategy Evaluation and Selection
5. Justification of Recommendations and Action Plan
6. Appendix and References