Week 3: Strategic Plan, Part 2: Internal Environmental Analysis
| Content | Points Available | Points Earned | Comments: |
| Prepare an Executive Summary that includes the following items with 1 heading per item.
All items must be adequately addressed. 1. Includes a concise and clearly labeled Introduction/Overview. 5 points 2. Assess the organization’s internal environment. See Fig 3.1 and focus on section 3 when assessing the internal environment. 10 points 3. Identify the most important strengths and weaknesses of your organization including an assessment of the organization’s resources. See Section 3.5. 15 points 4. Identify important internal environmental factors found in your analysis of the (1) general, (2) industry, and (3) external environments. See Section 5.2 and then Chapter 2. 15 points 5. Perform a competitor analysis. See Section 5.2. 15 points 6. Assess the structure of the organization and the influence this has on its performance. See Section 11.1. 10 points 7. Determine the organization’s competitive position and the possibilities this provides. Throughout book. 10 points 8. Includes a concise and clearly labeled Conclusion/Summary 5 points |
85 | ||
| Total Available | Total Earned | ||
| 85 | |||
| Writing Guidelines | Partially Met | Not Met | Comments: |
| Assignment is written as an Executive Summary with no paragraphs greater than 3 sentences | 8 | ||
| Bullet points, headers, font colors, images, and charts are used appropriately | 8 | ||
| Correct spelling, subject-verb agreement, and parallelism. | 8 | ||
| Maximum of 2 pages are included | 8 | ||
| Includes APA-formatted references and In-text citations. Be creative with the location of the citation and references. | 3 | ||
| Total Available | Total Earned | ||
| 35 | |||
| Assignment Total | 1 |
