Choose one from the list below.
Please make use of examples when writing your essay.
Please note that the word limit for this essay is 3000 words (excluding title and reference list, but including in-text references) and that this is a hard limit, anything over this will be penalised.
An accurate word count should be stated at the top of the document. Failure to state a word count will result in a penalty of 5% of the original mark awarded. A falsely stated word-count is an assessment office which may result in a penalty, including the reduction of the mark to 0%. Note, that appendices, etc are not to be used in this assessment. Coursework that is over the stated word limit will result in a penalty of 10% of the original mark awarded.
Please put page number and student number on every page. Do NOT put your name on the paper. Please put your student number in the Submission Title field when you upload to Turnitin.
1. Critically discuss the view that a well-designed data collection and analysis system is the most important component of a successful CRM system.
2. Critically discuss the roles of the servicescape in contemporary service organisations.
3. Critically discuss the view that the final positioning of the organisation’s offering is the most important part of the segmentation process.
4. Critically discuss the view that developing a strong brand is the most important part of an organisation’s marketing efforts.
Please remember to reference accurately according to the APA 6 format.
