On an individual basis, you must develop your group strategic plan to now include an international strategic plan. The report should therefore include a comprehensive development of the national strategic plan to include an international market development strategy.
The submission should be in report format of 4000 words. A structure template is available on Blackboard for your use. You may decide to support your report by including appendixes of related documentation, for example, staff schedules, site plans, country evaluations, risk assessments plus others that may enhance this work.
Submission requirements The work is to be handed electronically via BB by 3:00pm on 17th January 2020.
Weighted Assessment Criteria: Your task will be graded against the following weighted criteria: 1. Presentation and the overall ability to communicate clearly and objectively within a business setting. (10%) 2. Analysis and application of relevant management theory to support a justified international strategic plan. (35%) 3. Strategic plan answers to the overall scenario brief, with due consideration of the market, CSR and financial implications in an international context. (35%) 4. Provision of supporting material in the form of 3 country PESTLE analyses and an evaluation grid to substantiate the decisions made. (20%)
