REQUIREMENT
Huawei enter UK market, use STP

The Brief:

Your portfolio plan should focus on Task 1 of your final CW Marketing Portfolio.

Portfolio plan should introduce your project. You should provide rationale for your project, introduce the industry/market context and organisation/company of your choice. It should include the review of relevant academic and practitioner literature with the key contemporary marketing theory(ies) or frameworks. You should design marketing and communications plan specific to your chosen organisation/company.

Your portfolio plan should include the following sections:

• Introduction: provide a rationale for your project; introduce your industry/market context, organisation/company; explain your marketing/communications challenge and focus.

• Review: collect and critically review relevant academic and practitioner literature, materials, assets and artefacts to inform the development of a marketing portfolio with appropriate illustrative appendices. Select the key contemporary marketing theory(ies) or framework(s) that will underpin your plan and portfolio, and explain how they will be applied.

• Plan: using a marketing and communications planning framework of your choice, create a marketing and communications plan designed to achieve specific marketing objectives for your chosen organisation/company. The plan must be appropriate to the context in your introduction, and the selected marketing theory(ies) or framework(s) must be used explicitly to underpin aspects of the plan/portfolio.

The assessment will be more formative in nature, and your supervisor will be looking at your ideas and questioning them. You should expect (and desire) lots of feedback and constructive criticism on your portfolio plan, you will get more benefit from more feedback in the long run as you will be able to develop a higher quality project. The more work that you put into your portfolio plan the more feedback you should receive.