You will choose a company from a list provided by your tutor. You will then research this company and write a case study report about it.

You will have 5 weeks to complete this case study and you will submit it in week 15.

You will research one company only. Your case study report will need to focus on the following key aspects:

1.) Strategic Planning (35%)

2.) Market/Marketing Research feedback system (35%)

3.) Segmentation-Targeting-Positioning (30%)