Please read the business case and answer below 3 questions. 200 words each.

1.Discuss the differences in generic strategies and resource-led strategy. critically assess the method of expansion available for the company based on the resources available for the company.

2.Discuss the attractiveness of the company by stating the factors that accounts for the attractiveness. what might change for the company in the future to make the industry less or more.

3.Discuss the tools necessary for evaluating an organisation’s growth options. Apply at least one of the tools to evaluate potential growth opportunities for releasing new products in a new market for the company discussed in the case.