Assignment number and title: Assignment 1
Assessment type: Reflective report
Weighting of assessment: 30
Size or length of assessment: 1,500 words
Unit learning outcomes :

1. Demonstrate knowledge of a range of techniques for evaluating personal skills and abilities in the context of your future employability.
2. Reflect upon and evaluate your “personal brand” and your resultant competence to compete successfully in the work environment with a view for planning actions for improvement and
development.

What am I required to do in this assignment?
You will develop a personal brand statement
Provide a critical analysis of your personal brand based on the feedback that you receive from the early stages of the unit and from other
relevant sources of feedback that you may have access to.
You should also use the relevant literature to provide a critical comparison between your personal brand and the elements of a successful
personal brand recommended in the literature.
Based on the above you must provide a revised version of your Personal Brand Statement