BSCOM/480: Applied Communication Capstone Week 4 Discussion – Persuasive Messages
Materials
Textbook
Shires, J. (2021). Applied communication capstone. MyEducator.
Course Tools MyEducator™
Persuasion is a key to the success of your messages. For this discussion, choose a video advertisement or public relations message you found online.
Respond to the following in a minimum of 175 words:
• What is the primary persuasive approach the video uses?
• What elements in the video demonstrate the persuasive approach?
• Who is the priority audience? How do you know?
• How effective do you think the video was in persuading the priority audience? Support your response with strategies used in the video.
• How could you make the video more persuasive for the priority audience?
Cite the source for your video according to APA guidelines.