A companys resources and capabilities are integral to achieving a sustainable competitive advantage. For this assignment, consider a Apple Inc. Develop your analysis by responding to the following questions:

What are the companys most important resources and why?
What are the companys most important capabilities and why?
How do the companys most important resources and capabilities create lasting competitive advantage?
Relate your response to each of the above to our coursework (attached PPTs) from this week.

This paper should be at least 300 words.