BSCOM/480: Applied Communication Capstone
Week 5 Discussion – Quantitative and Qualitative Research
Materials
Textbook
Shires, J. (2021). Applied communication capstone. MyEducator.
Course Tools MyEducator™
Quantitative and qualitative data can be used in conjunction to support one another. For example, a partnering strategy may include hosting participant interviews as a follow-up from an automated multiple-choice survey. The interviews can provide greater insight that otherwise may not be obvious from the results of the survey.
Respond to the following in a minimum of 175 words:
• Share an example of a time in your personal or professional life when both qualitative and quantitative data were used.
• How was qualitative data used to support quantitative data?
• How was quantitative data used to support qualitative data?
• Did using both methods help strengthen the argument? Explain your answer.