A feasibility report starting with highlights and thereafter generally
comprising 3500 words, sequencing an appropriate analysis of a business
opportunity, and concluding with an objective recommendation
Apply the approaches, techniques and teaching tools taught in the
module to the business you chose in the first weeks of the module,
produce a 3500 word feasibility report, which analyses and makes
recommendations on the feasibility of your business. The word count
excludes Highlights, tables, Eureka, the bibliography, and appendix.
The report should start with the Highlights, and end with the
recommendation and a eureka reflective discussion.
Highlights should comprise circa 400 words of conclusions from each
part of the Mullins adapted model.
Recommendation should reflect the conclusions of each part of the
analysis. The recommendation need not be positive, i.e. the business is
not feasible because….., and above all should reflect the conclusions of
the report. Qualified and partial recommendations are the norm.
Eureka should comprise circa 200 words and describe how the module
has influenced your thinking on business, and which particular moment
in at least one of the seminars or lectures helped formulate your new
thinking!
The report should also include a bibliography (see later) and appendices.
Within the report, the analysis should systematically (rather than
randomly) follow structure of the Mullins adapted model (2018), i.e.
macro market, macro industry, micro market, micro industry, and cash
and risk. In keeping with business and academic convention, the cash
should include a copy of the cashflow.
All of each of the tools need not be included in the report, provided they
are included in the appendix and referenced in the report, e.g. (see
appendix 2).
The teacher is particularly interested in the following:
Clear understanding of each of the taught tools etc, how they work, their
inputs and outputs, and how each relates to the other teachings.
Comprehensive and primary research appropriately collected (by the
student), and secondary research from reputable sources.
Consistent and clear labelling indicating each part of the Mullins adapted
model.
Appropriate use of all models, frameworks and tools taught during the
module.
Comprehensiveness analysis and clear conclusions.
Recommendations qualified by insightful comments, showing mature
and objective analysis
Short paragraphs in which to express the analysis and conclusions,
comprising circa six lines, for instance comprising two juxtaposed points,
and a conclusion.
Quotations from the core text, and from any other author cited in the
module.
Graphs, illustrations, and tables that add to the analysis and conclusions,
each referenced.
The student should also consult the rubric.
At least 20# references in the bibliography.
Referencing is important in all academic and business report, and
therefore the following should be cited:
Mullins as the author of the core text.
All authors of tools and frameworks taught in the module.
The student as researcher.
The report must be submitted by the deadline as published in moodle.
Failure to submit will result in a resit
Resits are conducted the following term from the one the student
studied, and marks and submissions are guided by university rules.
The expected structure of the report is:
Cover page
Highlights
Contents
Macro market
Macro industry
Micro market
Micro industry
Cash
Risk
Recommendation
Eureka
Bibliography
Appendix
Structure
You have been asked to produce a report. It should contain the
following:
 Appropriate coversheet (as attached in this document – please
ensure appropriate coversheet is attached to your assessment
brief)
 Title Page, including the given title in full.
 Contents Page
 Introduction
 Main body, which should also be organised under appropriate
headings.
 Conclusion
 Appendices, which should be numbered.
o Make sure you refer your reader to them as required.
.
Layout
Your work should be word processed in accordance with the
following:
 Font style, Arial, font size 12
 1.5 line spacing.
 The page orientation should be ‘portrait’
 Margins on both sides of the page should be no less than 2.5
cm
 Pages should be numbered
 Your name [should/should not – delete as required] appear on
the script.
 Your student number should be included on every page.