The Individual Assignment Case Study is the Shangri-La Hotels article. Students should use all the information of the case, lectures and tutorials, and draw on your wider reading and lecture notes to answer the following four questions below.


Answer all four questions. All four questions carry equal weighting. (Note that question 4 has an a, b, and c part):

1. What are the primary challenges facing Shangri-La as the company expands its operations outside of Asia?
2. What are the primary challenges facing Shangri-La as the company expands its operations within Asia?
3. How would you advise Simon Bridle to address the reluctance of employees to exercise decision-making authority? What are the primary managerial levels that can be used to address this problem?
4. How would you advise Simon Bridle to respond to competitors poaching Shangri-La employees in its Chinese markets? Argue and justify your answers in depth: In particular, should he:
a) Maintain current wages and staffing levels
b) Increase wages and reduce staffing levels?
c) Increase wages and maintain staffing levels?