Please answer only ONE of the following two questions stated.
The word limit is 1,750 words (excluding references and appendix materials).
The due date is Monday 28 January, 2019 at noon (upload on canvas).
It is highly recommended that you make full use of the core readings.
This is an individual assignment.

Question 1
With reference to the case of Walmart in Germany:
What challenges can companies face when entering new overseas markets?
Why did Walmart ‘fail’ in Germany?
What do you think Walmart has learned from this experience that it can use in other markets it enters?
Please note: Answer all parts of the question and use relevant theories and concepts in answering the question.

Q1 Core readings

Christopherson, S (2007) Barriers to ‘US style’ lean retailing: the case of Wal-Mart’s failure in Germany,Journal of Economic Geography, Volume 7, Issue 4, 1 July 2007, Pages 451–469,https://doi.org/10.1093/jeg/lbm010

Durand, C and Wrigley, N (2009) Institutional and Economic Determinants of Transnational Retailer Expansion and Performance: A Comparative Analysis of Wal-Mart and Carrefour, Environment and Planning A, Vol 41, Issue 7, Available at: http://cemi.ehess.fr/docannexe/file/2484/durand.wrigley.pdf

Subhadra, K. (2004) Walmart’s German Misadventure. Hyderabad, India: ICFAI Center for Management Research. (On Canvas)