A Strategy Case is simply a story about a company and the strategic issues its strategic decisions makers face. In order to identify and address those issues, you put yourself in the position of being one of those decision-makers (i.e. Consultant, Managing Director, and Member of the Board or Chairman Etc). You analyze the information that is provided about the company in the case. Based on your analysis of this information, you should be able to identify the major strategic issues facing the company and formulate strategic alternatives you think would best address those issues.

The aim of case analysis is for you to become actively engaged in diagnosing the strategic issues and managerial problems posed in the case, to propose workable solutions, and to explain and defend your assessments— this is how cases provide you with meaningful practice at being a manager