Critically discuss the following question: “Given the increasing focus and apparent need for sustainable consumption practices, why are we not all ethical consumers now?”

As part of your answer, you should include the following elements: – Introduction – An explanation of what it means to be an ethical consumer drawing on relevant academic literature. – Evaluate the extent to which ethical consumption is important in the context of contemporary creative industries. – A critical discussion of the main question “why are we not all ethical consumers now?” – Devise strategies based on theories and concepts from the module to explain what can be done to encourage consumers to be more sustainable in the context of the creative industries. – Conclusion

Please note: In addressing these questions, you are expected to draw on a range of theories and concepts from the module, including lectures on consumer behaviour, identity, taste, value and sustainability to construct and support your argument