A well-written mission statement can provide the momentum and motivation to take a company to the next level. The same is true of personal mission statement. If you thought about yourself as a company, what would you say about yourself? What values drive you? What is your marketing message? What is your reason for doing what you do?

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:

· Competency 2: Participate collaboratively and respectfully.

. Explain how a mission statement reflects personal commitment to responsibility.

· Competency 3: Communicate effectively.

. Write coherently to support a central idea in appropriate format with correct grammar, usage, and mechanics.

· Competency 4: Plan strategically.

. Develop a personal mission statement.

· Competency 5: Employ high-performance business management techniques.

. Explain how a mission statement reflects personal philosophy of quality and image.

. Explain how a mission statement reflects personal core competencies.

. Explain how a mission statement reflects personal competitive advantage.

. Explain how a mission statement identifies a target customer.

· Competency 7: Use appropriate financial models and principles.

. Explain how a mission statement reflects personal economic goals.

Context

While many organizations have mission statements, few individuals do. What is the purpose of a mission statement? How is it created? What types of things should go into a mission statement?

A lot of thought and reflection should go into the drafting of a mission statement, whether for an organization or an individual. Drafting a personal mission statement forces you to think deeply about your life and your experiences and helps you identify what really matters to you. It also serves to help clarify your values and goals, which then allows you to create a strategic plan for achieving your goals.

Questions to consider

To deepen your understanding, you are encouraged to consider the questions below and discuss them with a fellow learner, a work associate, an interested friend, or a member of the business community.

· Does there always have to be a trade-off between company philosophy and the goals of sustainability, profitability, and growth? Why, or why not?

· What are the hallmarks of an effective and robust mission statement?