Assessment Information
This assignment is designed to assess learning outcomes:
1. Critically analyse and apply information on market structure and segmentation, competitors and
buyer behaviour within specific international market scenarios.
2. Examine and discuss the globalisation versus localisation issues related to the marketing mix.
This assignment is an Individual assignment.
You are the Marketing Manager of Hello Fresh! They are planning their expansion into Brazil. Their target
country is Brazil. You have been tasked to prepare a business report that includes the following:
1. Critical analysis of the macro and microenvironment in the meal-kit delivery service with a focus on the
Brazilian market.
2. Analysis of buyer behaviour and develop a target profile
3. Development of an adapted marketing communication strategy with justification.
4. Discussion, with justification, which other elements of the marketing mix should be adapted or Standardized
for the new market.